ABOUT MICHAELA
Creative soul, intuitive strategist, branding curator.
Where strategy and intuition meet.
With a background in Marketing & Communications, I've always been fascinated by what truly makes brands memorable. After graduating, I worked for over 11 years in the corporate world as a digital marketer and communications specialist. There, I learned the power of strategy, data, and branding, but also how easily you can lose yourself in what's expected of you. My creativity was lost!
When I lost my job in 2019, it initially felt like failure, but it turned out to be the starting point of something bigger. I gave myself permission to create. First as a photographer, later as a brand founder, social media strategist, and digital consultant.
When COVID hit in 2020, I briefly re-entered the corporate world as a marketing specialist, but by 2023, I decided to leave the comfort of being employed entirely.
Everything I learned, from storytelling to brand strategy, I apply to my work today. Only this time, completely on my own terms. This is true freedom!
Amidst all these changes, I began to delve deeper into my inner world. I’d already studied Astrology, but now Human Design crossed my path, and what began as curiosity grew into a compass. It helped me return to my true self, beyond roles, labels, and expectations.
In 2023, I started my own fashion accessories brand, which proved to be a wonderful learning experience in entrepreneurship, creation, and letting go. Ultimately, I returned to my true strength: connecting strategy with soul. Now I help business owners build their brand and website through alignment; visually, strategically, and energetically.
I also enjoy supporting business owners with smart AI solutions. And when I'm not working, my fiancé and I travel throughout Europe with our two Labradors, seeking adventure, inspiration, and freedom.
Today, my work reflects everything I've learned; from marketing and design to awareness and energy. My mission? To help you create a brand that is not only beautiful but also truly feels like you.
Someone that’s as invested in your success as you are.
Don't expect a standard collaboration, I am hands-on, involved and sometimes even answer your message on Thursday evening at 8 PM (true story).
Why work with me
Future-oriented
I'm always looking ahead. Innovation isn't a trend for me, but a mindset. Whether it's AI in branding, smart automation, or new creative tools, I'm eager to embrace it. This way, your brand not only stays relevant but also stays ahead of the curve.
Globally-minded
Born in London, raised partly in the Netherlands and partly internationally, shaped by travel and work in Europe, the US, and Canada, my perspective is anything but local. This global perspective creates brands that speak wherever you are. Fresh, bold, and open-minded.
Strategically meets Soul
For me, design isn't just about how something looks, but especially about how it feels. Every choice—from colors to copy—is strategically informed and energetically aligned. This creates a brand that speaks not only on paper, but also to your heart (and that of your ideal client).
FUN FACTS
❣︎
FUN FACTS ❣︎
(that make me, me)
GUILTY PLEASURE?
70s music and Love Is Blind reality show
FAVORITE WAY TO RELAX?
forest walks, cuddles with my doggies, cooking
LOVE LANGUAGE?
quality time & acts of service
HUMAN DESIGN?
5/2 sacral manifesting generator — yes, I follow my gut (and I do a million things at once... on purpose).
ASTROLOGY BIG 3?
Sagittarius rising, Virgo sun, Libra moon
FAVORITE TREAT?
Cappuccino (bonus points if I’m sipping it in a cosy café) with a cinnamon bun
FAVORITE QUOTE?
“The biggest adventure you can ever take is to live the life of your dreams.”
- Oprah Winfrey
